Big-Data

More data is good — but only if there’s a data management strategy

Date:January 28, 2016

Opportunities may lie within a business’s data stockpiles, but they’ll be hard to capitalize on without good management Call it “the Data Crave.” Companies want to generate and gather more and more of it, and technology advances like Hadoop®, a free, Java-based programming framework that supports the processing of large data sets, have made it …

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Dirty data: It’s time to clean up your act

Date:January 28, 2016

23rd Dec 2015 By Tim Barber Data is an organisation’s greatest asset. Nurtured and protected, it generates insight, drives decision-making and provides a foundation for growth. For some businesses, data has become an additional revenue-driver: logistics firm DHL, for example, offers intelligence on air quality which it captures as its vans drive around different city …

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How Much Will Poor Data Integrity Cost You in 2016?

Date:January 27, 2016

January 5, 2016 by David Crane While everyone knows marketing data integrity is incredibly important, our industry-wide efforts to address the issue aren’t keeping pace with the proliferation of bad data. In fact, a recent Ascend2 Research survey (November 2015) found that “Improving data quality” was overwhelmingly the No. 1 “Most Challenging Obstacle to data-driven …

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